J&A supports Life Ins. Awareness Month..This year marks the 12th anniversary of Life Insurance Awareness Month (LIAM), an effort to raise awareness among consumers about the need for life insurance. Many people see the value in life insurance, but less than half of all americans have individual life insurance policies. source LIfe Ins. Market Research Assoc. (LIMRA). Have you been meaning to talk to an agent about purchasing additional life insurance to help protect your family's financial security? Call us and we'll be happy to help...678.266.3353.